Areas that play to your strengths
all the responsibilities we'll trust you with)
LIVING THE RED BULL ON PREMISE CULTURE :
Assume and live the Red Bull OP Culture. Creation of kindred spirits
Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a Do it now person by influential contacts, brilliant knowledge and leverage of all brand properties.
Live and breathe the nightlife environment.
Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
Take responsibility for personal development and development as a Musketeer.
On premise Know-how and Red Bull culture transfer to our customers.
Permanent teamwork with other Musketeers and communication with his Regional Manager.
Develop relative industry relationships (Dj s, Promoters, Endemic Magazines, etc.) that results in business building initiatives.
EVENT ACTIVATION :
Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money.
Attendance on key 3rd party and Red Bull events.
Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.
TERRITORY MANAGEMENT :
Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution.
Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.
Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning.
Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently.
Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution.
Routinely perform Staff Education / Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.
Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS ).
Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value.
Fulfilment of report dead lines.
Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools.
Observation and reports of competitor activities.
Active search of new opportunities for the Business in the region.
Identification of EPC outlets.
ON PREMISE MARKETING
Putting the On Premise marketing strategy into practice.
Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines.
Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.
Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers.
Continuously tracking of results accordingly.
High 5 Execution :
Perfect Serve : Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.
Perfect Visibility : Stages perfect visibility in order to optimize sales.
Consumption Activation : Sells in appropriate consumption activation tools and communication pieces.
Right Price : Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines.
Menu placements : Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.