Coordinador de Mercadeo
Essity
Guayaquil
hace 6 días

Coordinador de Mercadeo

Coordinate and provide technical trade marketing expertise to implement promotional campaigns, manage promoters team and support more senior managers in delivery of trade activities.

Job Description :

  • Develop and implement trade activities and materials focused on increasing demand for a product at the retailer or distributor level.
  • It includes setting up displays, designing loyalty programs, launching products, and managing customer relations in order to develop the brand.

  • Analyze customer shopping data to optimize sales efforts and better identify customer needs.
  • Track promotional implementations, quotas and goals of sales team
  • Provide market inputs, information on the status of the competition at point of sale, and react quickly to price changes, promotions and brand activations.
  • Manage trade budget for initiatives and campaign development if assigned
  • Plan, organize and coordinate involvement in conferences, exhibitions and trade events
  • Liaise with agencies (e.g. sales force events, customer activations, merchandising promoters)
  • Maintain communication material at POS ensuring that content is relevant and up to date communicating marketing strategy.
  • Coordinate brand training for sales staff and promoters, including presentation materials, pop, slides and brochures.
  • Settle credit notes checking approved promotions.
  • Report and follow up on activities.
  • We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.

    We're always looking for ways to improve our customer services and ourselves. If this is you, we'd love to talk.

    What You Will Do

  • Manage and train 20+- sales / merchandising promoters.
  • Work on trade activities with marketing budgets
  • Propose, control and report promotional and competition activities at the POS
  • Frequent work visits within the Coastal and the South territories.
  • Who You Are

  • Strong project management skills, such as time management, organization, and leadership.
  • Good communicator who is able to write clearly and effectively and give successful oral presentations
  • Maintain and build good relationships with sales team and customers
  • Work experience on trade marketing.
  • What We Can Offer You

    At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

    Collaborative and Inclusive Culture Empowering & Engaged Leaders Working with Powerful Purpose & Sustainable Impact Learning and Growing in your Career Supporting Well-being & Sustainable Working Life Life-changing Innovations Competitive Total rewards

    Together, we are improving lives, every day.

    Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.

    With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

    Application End Date :

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