Director, Digital Media
Consumer Cellular
E Bahia Dr
hace 5 días

Director, Digital Media(220235)

Consumer Cellular is one of the most established operators of cellular phone service in the U.S. As a disruptor in the wireless space, Consumer Cellular has been offering simple, affordable, no-contract plans and phones primarily to adults 50+ for over 25 years.

To continue growing our 4 million+ customer base, we are looking for an experienced self-starter to join the Marketing Team.

The Head of Digital Marketing will play a critical role in leading the strategy and managing all of the executional needs for internal and external Digital media teams across all digital media channels : search, social, display, video, audio, native, OTT, email, etc.

Core functions include communicating and facilitating technical needs with agency partners and vendors with a working knowledge of digital ad operations, identity data management platforms, DMPs, GTM, Google Analytics, attribution tools, etc.

This will be a key position within the marketing team, requiring strong organizational and collaborative skills as well as demonstrated aptitude for managing the details.

To be successful as the Head of Digital Marketing, the candidate should have proven experience working with all forms of digital media and the ability to facilitate the launch of new campaigns, analyze results, and optimize performance in order to achieve goals.

This role requires a candidate that is a self-starter, savvy in digital tools and platforms, including those that utilize customer databases for retargeting purposes.

The ideal candidate will be detail oriented, organized, and a self-motivated multi-tasker. Digital media planning, buying or experience on the agency, vendor, or client side is required.

This role will report to the Chief Marketing Officer while working closely with internal colleagues, external partners and platforms.

This position can be located in Portland, OR or Scottsdale, AZ.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

  • Communicate and facilitate technical needs with agency partners and vendors with a working knowledge of digital ad operations, identity data management platforms, DMPs, GTM, Google Analytics, attribution tools, etc.
  • QA technical set-up of all digital campaigns and identify improvements where needed
  • Oversee the development of consolidated reporting across all channels and vendors; deliver reporting with recommended optimizations to senior management
  • Evaluate digital media channels & tactics already in-market and determine the optimal mix to achieve the overall campaign goals
  • Serve as point person and in-house digital media expert to lead the technical set-up, execution and analytics of Paid Search, Display, Social, Audio, and Video campaigns
  • Own the architecture that maps the digital media goals to KPIs, conversions, inputs, calculations, and outputs that will allow for accurate measurement, analysis, and optimization
  • Understand site pixeling best practices, including comprehensive Google Tag Manager (GTM) knowledge and skills to work with and communicate with both media agencies and the internal dev team
  • Own and maintain expertise of Google Analytics capabilities and relevant features to leverage in campaigns
  • Maintain and troubleshoot various analytics tools and ad tech systems (Google Analytics, LiveRamp, product feed management software, etc.)
  • Work with internal and external teams to unlock 1st and 3rd party data to deliver highly targeted and relevant media programs to potential consumers
  • Interface with agencies, and ad tech vendors regarding asset requirements / specifications and tech capabilities
  • Promote a collaborative workspace that encourages professional growth for their direct reports
  • Lead team on prioritization and implementation and work with partner media agencies and vendors directly (e.g., Pandora, AARP) to ensure that campaigns launch on time with all proper action tags and site measurement in place
  • QUALIFICATIONS

    To perform this job successfully, an individual must be able to execute each essential duty. The qualifications listed below are representative of the knowledge, skill, and / or ability required.

  • Bachelor’s degree in business, marketing, or related field strongly preferred
  • Minimum of 10 years of related experience in Digital Media / Marketing
  • Some dev experience is needed to work with internal stakeholders to understand how site architecture and tagging (GTM) interface and work together
  • Thorough understanding of how site updates impact triggers and must be able to determine the impact of the dev schedules and QA on campaign performance
  • Have a passion for and knowledge of campaign taxonomy and naming schemas in order to maintain an effective set of naming guidelines to result in organized, actionable data
  • Keep knowledge current on all tools critical to supporting the business, including but not limited to : Google Marketing Platform’s suite of products and associated third party and in-house technologies as well as the CRM toolkit
  • Experience with SEO tools is optimal, but not required
  • Ability to use Excel to forecast and analyze campaign metrics is required
  • Positive experience working with external agencies
  • Demonstrate ability to think analytically, solve problems, make decisions and use sound judgment
  • Ability to multi-task in a high volume work environment and meet multiple deadlines
  • Excellent attention to detail with strong organizational and project management skills
  • A self-starter with strong interpersonal communication skills and the ability to work and stay connected with various internal and external cross-functional teams
  • Excellent oral and written communication skills
  • Primary Location

    United States-Arizona-Scottsdale

    Other Locations

    United States-Oregon-Portland

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