MISSION To define the correct marketing approach required to answer the client?s requirements. Coordinate with their counterpart in the execution teams to make sure the marketing methodologies used are appropriate to answer the client?
s needs. Lead a team of Business Analysts to execute the reports. RESPONSIBILITIES Analyze client requirements and identify the appropriate marketing research questions required to deliver results.
Collaborate with other Team Leads in the process of defining the execution process. Help reach an agreement in what is required and how it will be executed.
Create the internal and external project architectures Present execution plan to Business Analysts responsible for executing the research.
Be available to answer questions from Business Analysts and other