Farmer-to-Farmer Marketing and Sales Strategist
ncba-clusa
Milagro, Ecuador
hace 6 días

Job Description

NCBA CLUSA is currently seeking 2 (1- remote US volunteer and 1- volunteer based in Ecuador) qualified Farmer-to-Farmer volunteer candidates for the position of Marketing and Sales Strategist to support Asociación de Producción Agropecuaria Cargo (ASOPROCARGO), based in Milagro, Ecuador .

ASOPROCARGO was formed in 2016 when the price for cacao beans dropped and farmers were unable to break even with their input costs.

The 12 initial farmers were able to pool their beans and negotiate higher-volume contracts as a result. Currently, they have 16 members, and they are looking to increase their membership numbers, especially among women and youth.

ASOPROCARGO sells their beans to 2 main clients, whom they gained from word-of-mouth recommendation. But the organization is trying to expand their business by increasing their number of partnerships and enter the chocolate production business.

To do so, the farmers want to receive training on marketing and sales strategies. They also hope to learn more about utilizing their Social Media accounts and how to develop marketing materials.

Duration : 2 Weeks (October December 2021)

ESSENTIAL AREAS OF RESPONSIBILITY :

  • Analyze the current sale and marketing management and provide constructive feedback about improvement opportunities.
  • Teach participants how to sell their products using various tools such as social media platforms, improved advertising strategies, and overall improved sales skills.
  • Teach participants methods to develop marketing material like brochures and / or banners, with available software like PowerPoint or Microsoft Word.
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