Brand Manager
Reckitt Benckiser Group
Guayaquil, Guayaquil, EC
hace 5 días

Job Advert

Want to power forward a powerbrand? As a Brand Manager at Reckitt, you’ll have the freedom to make a big name even bigger.

Objective : Plan, develop and execute the marketing strategies of the brands under his charge, in order to achieve the sales results, market share and expected profitability of their brands.

Responsibilities :

  • Develop marketing plans / campaigns seeking to achieve the expected results based on the market share of the brands under their responsibility.
  • Design plans / strategies to build brand equity (Awareness / (TOM) Top of Mind / (BUMO) Brand Used most Often)
  • Design plans / strategies, together with sales and trade, seeking to ensure the indicators of the brands in the focus channels
  • Work, with the agency, in the correct definition and execution of the media / media mix plans
  • Guarantee the profitability (GM) of the brands / skus to the company
  • Manage the marketing / EIB budget allocated to your brands
  • Plan, in conjunction with the demand planning area, the sales volumes that your brands / skus will have
  • Work with the NPD / PMO coordinators to launch the NPDs / EPDs in the agreed times and with the KPIs expected
  • Analyze market information (Nielsen / IMS) in order to propose action plans for brands
  • Additional requirements

    Requirements :

  • Knowledge : Graduated from careers such as business administration, Industrial Engineering or Marketing
  • Experience : Between 7 and 8 years of experience in Marketing positions demonstrating execution of marketing plans, budget management, management of financial KPIs (Pnls);
  • Nielsen / IMS data analysis; relationship with advertising agencies, product launches and knowledge of digital marketing.

  • Advanced English
  • Competitive Salary & excellent benefits package

    Focusing on a dedicated market, you’ll make your mark by making sure we do the same. You’ll :

  • Support the setting and execution of an ambitious country commercial strategy
  • Work with Supply, Sales, Area and Finance to hit and exceed our every target
  • Put commercial plans into action
  • Help develop consumer and shopper communications
  • Contribute to new business development initiatives
  • Deliver excellence in execution for equity, activation and innovation projects.
  • You’ll succeed because

    you’re every bit as entrepreneurial as we are. You :

  • Have a solid background in sales or marketing, ideally gained in an FMCG setting
  • Have a keen commercial and financial mind
  • Are creative and resilient problem-solver
  • Are a natural team player
  • Are comfortable wrestling with data to draw conclusions and suggest new strategic approaches.
  • You’ll love it because

    you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas.

    The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you.

    And our dynamic, ownership-driven culture will help bring the very best out of you, every day.


    In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

    RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law.

    All hiring decisions are made based on merit, competence and business need.

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